Easy Does It

The SS '11 Zara campaign images for their woman's line immediately set our hearts aflutter. The key to doing sleek minimalism well is generally grounded in well-cut garments done in good quality fabrics. Usually, these are adjectives that aren't associated with high street stores; fortunately, however, Zara has decided that would not stop them. They've approached their SS '11 collection with a discerning eye and a light hand, producing clothes that we're sure millions of women across the world will be thrilled to see (and wear), after seasons of skin-tight leather and tiny cut-off shorts.

Images: Zara SS '11 Campaign

Aside from the wearability of this minimalist trend, the other thing we love about it is that the high street stores can't necessarily "knock-off" such designs. The embellished Balmain shirts and blazers with exaggerated shoulders were, interestingly, easier to imitate than the clean designs that Celine championed instead. It will be intriguing to see how various stores put their own spin on this trend and which ones will be most successful; we're betting Zara will come out on top.


Stay Savvy,